Bajaj has officially appointed Ravindra Dhant as the brand ambassador for its Pulsar NS series in Nepal. This partnership aims to highlight the motorcycle's reputation for power, performance, and its signature muscular streetfighter design. Hansraj Hulaschand & Co., the official distributor of Bajaj motorcycles in Nepal, announced Dhant as the new brand ambassador for the NS series.
Company officials stated that the collaboration centers on the theme of 'Power Meets Power'. They believe Dhant’s personal brand of strength and intensity aligns with the aggressive character of the Pulsar NS lineup. The partnership is designed to strengthen the brand's connection with younger riders who prioritize high-performance motorcycles. The campaign is also based on the concept 'Raw Power Meets Raw Power', highlighting similarities between Dhant's personality and the power, performance, and muscular design of the Pulsar NS range.
As part of this role, Dhant will appear in various brand campaigns, communications, and consumer engagement activities. These efforts will focus on showcasing the technical features of the bikes alongside the bold attitude associated with the series. Bajaj expects this move to further solidify the identity of the Pulsar NS as a leader in the performance segment. Further campaigns and content featuring Dhant will be shared through Bajaj Nepal's official social media channels and other communication platforms.

Bajaj said the collaboration will also highlight the power, confidence, performance, and bold character associated with the Pulsar NS series. The company expects the partnership to strengthen its connection with young riders and customers interested in performance-oriented motorcycles.
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