Bajaj Nepal has launched its Dashain ‘Game of Power – Khelne Ho?’ campaign, offering customers exciting opportunities to win sure-shot rewards of up to Rs 1 lakh. The campaign is organized by Hansraj Hulaschand & Co. Pvt. Ltd., the official distributor of Bajaj motorcycles in Nepal, and is designed to celebrate the Dashain festive season.
Customers purchasing a Bajaj motorcycle during the campaign can receive rewards that include smartwatches and a chance for three selected buyers to meet Rabindra Dhant, Cr7 Horaaa (Sanjan Gautam), and Dipendra Singh Airee.
Three ways to take part
- Dashain bike purchase scheme: Buy a Bajaj motorcycle to qualify for rewards of up to Rs 1 lakh and smartwatch prizes.
- Pulsar racing game: Bajaj has introduced the web-based Pulsar Racing Game. Participants can select their preferred champion’s avatar and compete for the fastest lap. Winners can receive signed T-shirts, champion merchandise, and Bajaj gifts.
- Show Your Power challenge: Submit creative content based on Pulsar, fitness, strength, endurance, riding, or rider lifestyle. Three winners will get a champion meet-and-greet opportunity.
The campaign integrates bike buying, online competition, and customer content into one Dashain programme. It offers Bajaj buyers more than just a cash-reward entry, but the exact campaign end date and motorcycle-wise eligibility details have not been announced.
Golchha Group Director Abhimanyu Golchha stated that the campaign was introduced to offer customers a new experience during Dashain. "Dashain is a time of new energy, excitement and celebration. We introduced Game of Power to give our customers a new experience along with their motorcycle purchase. From prizes and digital racing to meeting champions, the campaign gives customers an opportunity to participate and show their power," he said.
The campaign includes various digital activities aimed at engaging younger customers. Bajaj expects these activities to increase participation and create a stronger connection between young riders and the Bajaj brand.
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